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Making the invisible power of electricals visible by spotlighting their relevance in our daily life
In India, the residential market was growing at 12% and over 100 million new households were expected in the next decade. Schneider Electric, the B2B giant, saw this as an opportunity to enter the B2C market. But Indian homes are nothing like Indian industries. In B2C, home electricals is a low-frequency, low-involvement category.
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